Donation is one of the best ways to create impact in society. Despite interest and willingness, trust and access to quality information are some of the several factors that discourage donors.
While a number of similar solutions already exist, an organization initiated a project with the goal of further optimizing the donation process by enlarging the scope of the effort to include food, clothing, and other essentials.
The objective of this project was to create a platform that connects people who are in need with others who can help.
Understanding the brief
Setting the timeline
4 – 6 months
User Research
The pain points that users faced included:
- Lack of access to donation information
- Uncertainty regarding the donation’s final destination
- Lack of time
- Transparency
- No knowledge of options for anonymous donation
Other problems included:
- Distribution channels
- Quality assurance
Key actors for this solution would include
- Primary users: donors
- Secondary users: Admin
- Receivers
My team focused on the Primary users. We worked with data from our research, proposed solutions, prioritized and created journeys & flows for each solution
The result? A website with a that allowed people make and request donations in as little as 5 minutes, using a modern visual style that optimized communication.
