Some names, numbers and elements have been changed or omitted for confidentiality.
Overview: A finder service typically involves simple search and option selection. But choices like location, privacy, and others can require modifications to the delivery model.
The Challenge: While searching for a Psychologist (or lawyer or doctor) we naturally tend to have several preferences and biases around location, services, qualifications and work history. This requires an interface with multiple search filters
My Role: I am contributing to this project as an illustrator and UI designer. I created the illustration styles, icons and user interface. I also participated albeit minimally in the UX & website architecture process.
The Solution: A platform that solves this challenge would need to integrate different filters into a single area without overwhelming or clogging the user interface. This project aims to produce that outcome using a playful illustration style that radiates friendliness and openness.
Some pain points identified
Need: People need a psychologist, but do not know how/where to search
Uncertainty: People need data on background, work etc before getting in touch
Location: People need control over search radius
Interface: People need an empathic platform. The style should not come across as ambiguous or intimidating
Method: People need control over how the service is delivered be it in person, or virtually
Agency: People need to give consent before being contacted
Records: A database will optimize service delivery for both parties
What is a typical search process?
Internet search has evolved significantly over the years. The concept of finding your result just by tapping a button has gone from a magical experience to a daily inconvenience that can be slow, complex or even frustrating to use. The specificity of desired results is on the rise, and failure to deliver on first try usually leads to high bounce rates
Can we bring back the magic?
Our goal here was recreating the magic of the early search experience. However, instead of trying to revert to a simple past, we created a model that embraced a rapidly evolving business and more diverse user base.
Some high-level goals for this:
– Make it fast, helpful and easy to use for everyone.
– Give users more control over their time and money.
– Create a platform for innovation and deeper engagement.
Prioritization: Which features matter most at the moment?
We filtered our proposed solutions by comparing the levels of effort required against the levels of fulfilment and satisfaction
Where are you? Or rather, where do you prefer?
The user can limit their search results to a preferred Location from a list of Counties or Cities by using the location dropdown, which is the first primary filter.
How would you like the service delivered?
Every service provider has a “menu,” and you want to be sure that the folks that appear in your search results only provide the particular services you require. This is the second most important search criteria.
The primary solution is presented as a double search bar with a checklist option for location, and a radio button for services. This leaves us with the other search parameters such as academic history, work history etc
Secondary Filters
The design opens up a page with advanced search options alongside the primary search results
Are we asking the right questions?
Reviewing the primary criteria is necessary in order to create an experience that is distinct from what already exists. Three primary questions informed my design strategy:
- How do we design for everyone in the target demographic
- What contexts need to be considered?
- What is the perfect experience?
Key Actors
This – like most service experiences – requires two key actors which are the client looking for a psychologist, and a psychologist offering services. The team brainstormed and prioritized features and created wireframes
As simple as possible
The solution features an in-app booking feature. Allowing external communication between psychologist and client was included in the initial release after brainstorming
Adding a service: the trickiest part
Multiple parameters like price, booking limit, duration, percentage increases had to be designed into the process. The psychologist also needs to edit the service without disrupting current appointments
Visual design system: This was broadly divided into four (4) parts:
- Typography
- Colors
- Illustration set
- Component
Handover & Documentation
The UI delivery for this stage of the project was tested and approved by the client and stakeholders, followed by handover of guides, assets, component libraries and documentation
