Email management software can be particularly useful for professionals or individuals who receive a large volume of emails on a regular basis, as it can help them stay organized and prioritize their communications. It can also help to reduce the amount of time spent sorting through and managing emails, allowing users to focus on more important tasks.
The big picture: With Page2leads, you can capture leads from any webpage by converting email addresses into valuable business contacts effortlessly, enable effective lead generation and marketing campaigns.
My role: I contributed to the product launch by studying the existing platform with the objective of optimizing user experience. The process broadly fell into four (4) stages: Product analysis, Competitive analysis, User experience and interface design
Product analysis: Through multiple stakeholder meetings with the product owner and developer, we studied the user journey with the goal of decluttering the interface, improving messaging, reducing drop-off rates, and keeping the UI delightful.
Discovery: We walked backwards from ideal expectations to reveal certain parts of the existing platform that could be improved.
Through multiple stakeholder meetings with the product owner and developer, we studied the user journey with the goal of decluttering the interface, improving messaging, reducing drop-off rates, and keeping the UI delightful.
Studying the user flow showed us previously unidentified pain points in the customer journey. The dashboard being one of the primary parts of the experience was designed to allow users to perform advanced actions such as subscriptions, leads, lists, and third party integrations
Creating an optimal experience required dealing with contradictions such as multiple leads and lists. Some of the questions included:
How do we notify users about duplicates?
Can a lead exist in multiple lists at the same time?
Where do deleted leads and lists go?
Adding feedback loops at various UX points is one strategy for solving our main problems. Both those who wished to assert their trust and the majority needed to feel confident in UI. In this manner, if something goes wrong, we could occasionally ask the user for assistance.
We use Nunito; a clean, simple and easily readable font with evenly spaced, and well-defined strokes that are versatile, accessible, and optimized for the web. It is paired with Roboto for its unique letterforms, quick load time, and consistency across screen sizes
The core processes took place on the web app, and were designed to be engaging and intuitive.
Customer journey-Entice: The priorities at this stage were keeping the experience, pleasant, delightful and useful through simple introductions and easy onboarding
Customer journey-Engage: The actions had to be divided between the Website and web app. Most of the technical organization occurs on the dashboard
