Page2Leads

A Chrome extension for collecting and managing leads

Overview

With Page2leads, you can capture leads from any webpage by converting email addresses into valuable business contacts effortlessly, enable effective lead generation and marketing campaigns.

My Role

I contributed to the product launch by studying the existing platform with the objective of optimizing user experience. The process broadly fell into four (4) stages: Product Analysis, Competitive Analysis, User Experience and User Interface design.

Product Analysis

We studied the user journey over multiple stakeholder meetings. Our goals were to declutter the interface, reducing drop-off rates, and keep the UI intuitive and delightful.

Discovery

We walked backwards from ideal expectations to reveal certain parts of the existing platform that could be improved.

Competitive Analysis

Studying the the market showed us previously unidentified pain points in the customer journey. The dashboard being one of the primary parts of the experience was designed to allow users to perform advanced actions such as subscriptions, leads, lists, and third party integrations

User Experience

Creating an optimal experience required confronting bottlenecks and dealing with contradictions such as multiple leads and lists. Some of the questions included:

How do we notify users about duplicates?
Can a lead exist in multiple lists at the same time
Where do deleted leads and lists go?

Adding feedback loops was a helpful strategy. It was necessary for users to feel confident in the UI, and feedback loops ensured that we could occasionally ask the user for assistance if something went wrong.

User Interface

We use Nunito; a clean, simple and easily readable font with evenly spaced, and well-defined strokes that are versatile, accessible, and optimized for the web. It is paired with Roboto for its unique letterforms, quick load time, and consistency across screen sizes