I was commissioned by an advertising firm to develop a storyboard for a Dettol advertisement.
The goal
Produce a clip that would emphasize the difficulties that people encounter on a daily basis, and highlight the role that Dettol plays in easing these difficulties.
The Process
Choosing a persona and environment to work with was the first stage, and after carefully weighing our alternatives, we settled on a man exercising in a gym.
He gets on a treadmill and begins to run until his arms are covered with sweat and his hands are dripping onto the handlebars.
He wipes his face with a towel after working out, and the trainer hands him a Dettol product while outlining all of its benefits as he prepares to leave. When he utilizes the item, the camera focuses on the bacteria vanishing.
The man carrying the merchandise delivers a monologue as the advertisement comes to a close.
