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Deliberate, Story-led Product Design That Ships

I build scalable, user-centric software by translating complex business goals into intuitive and impactful experiences.

With over seven years of experience across three continents, I partner with ambitious teams to lead the end-to-end design process. My work is grounded in rigorous user research and rapid prototyping, with a deep focus on creating robust design systems that empower teams to build better products, faster.

Work

My approach translates into building successful, user-centric products. Each case study is a deep-dive into a significant business challenge, detailing my end-to-end process from discovery and research to prototyping, launch, and iteration.

Improve Your Wellbeing

Potsandfeelings uses AI to simplify mindful eating. It automates meal planning, identifies food with a snap of your camera, and helps you build healthier routines, giving you back time and mental energy.

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"George’s collaborative style, reliability, and ability to work seamlessly with cross-functional teams made him a valued member of the organisation. The team enjoyed working with him, and I personally regard him as both a trusted colleague and a friend."

Ali Nasserazizi

Global Head of Digital & Technology Transformation

"George is a bright soul. He takes feedback well and has always exceeded my expectations. Any project is lucky to have him onboard"

Carl Heaton

COE Leader | Product Innovator

"George impressed both myself and the client with a portfolio that demonstrated thoughtful design decisions, strategic thinking, and a commitment to creating intuitive, user-friendly experiences."

Harshit Malik

Sr. Consultant - Aryan Solutions