The Challenge
Managing retail merchants and Ecommerce stores can be intense, and the primary purpose of the B2U app is to help distributors to manage their Home Office, stores and oversee prospects, all centralized within one mobile application.
My Role
I worked as a Designer on the Digital Transformation team, collaborating with Managers, Engineers and stakeholders across Southeast Asia and Africa on product improvement.
Approach
The app started as an office management portal and gradually expanded as we shipped features based on insights and business goals. All the screens were mapped out in wireframes, and with an amazing team and solid strategy, the app came together beautifully.
Sprints
We translated user insights and business needs into dozens of features and prioritized by mapping effort against reward, making the app more enjoyable for users. We designed solutions for account security, merchant onboarding & KYC, and storefront management.
Outcome
My goal was to design for retention and engagement, keeping the app simple enough for users to navigate and perform tasks without feeling lost or fatigued. I created custom components while maintaining an on-brand polished aesthetic, helping the team ship 10+ new features in less than 6 months.
"George’s collaborative style, reliability, and ability to work seamlessly with cross-functional teams made him a valued member of the organisation. The team enjoyed working with him, and I personally regard him as both a trusted colleague and a friend."
Ali Nasserazizi
