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A practical playbook for designing with AI without losing taste.

A guide to using AI across product design. Move like a solo designer. Deliver like an agency.

Get Full Access

Invite-only prototype. Updated weekly. Delivered by private link.

Everything is changing, and you can feel it

AI design and development tools are abundant.

Entry level tasks are getting automated, and the job market is transforming at a mind-blowing pace.

Junior and intermediate level output is saturated.

What’s scarce (and valued) is senior judgment. This includes

Clarity

Taste

Critique

Defensible decisions

Conversion logic

Communication

Proof

Most AI design advice is either hype or a prompt list.

But this is not “AI prompts for designers.”

It’s a senior design operating system powered by AI.

This toolkit helps you design at a senior level. Fast. Without shipping generic work.

Not a trend report.

This playbook contains actual workflows you can run next Monday.

Not theory-only.​

Examples, checklists, and patterns you can adapt to any project.

Not “magic prompts.”

Access repeatable frameworks that inspire and protect your craft.

This is a system for doing the senior-quality work that AI has not replaced (yet).

Top 3 benefits of using the playbook.

1. Clarity

Turn messy goals into clean direction.

Create briefs, hypotheses, constraints, and decision rules that keep AI outputs aligned.

 

2. Speed

Move faster without looking generic.

Define prompt structures and run review loops that prevent “AI sheen” and design drift.

3. Toolbox

Patterns you can reuse across projects.

Access templates, UX writing, UI iteration, stakeholder summaries, handoff notes.

What’s inside

This playbook sits in the middle

The Clarity Brief

Start new projects with confidence. Run meetings and turn vague ideas into a one-page brief you can ship from. Fast, defensible, and AI-ready.

  • 1-page Clarity Brief
  • Pick-10 Kickoff Questions + full bank
  • Scope boundaries (V1 / Later / Out)
  • Assumptions + Risks Log
  • AI prompts to generate & refine all of the above

Avoid generic UI. Define your taste and rules so your work doesn’t look like everyone else’s.

  • A Direction Canvas (1 page)
  • 3 named direction lanes (distinct, defensible)
  • A ruleset: principles + do/don’t list
  • Proof references (what you’re borrowing + what you’re avoiding)
  • AI prompts to generate and stress-test direction

A simple system for making high-impact decisions that stand out and shipping without endless rounds.

  • A critique scorecard you can reuse on any screen
  • A decision log that makes you sound senior (without acting)
  • A tradeoff map for stakeholder alignment
  • A kill list to improve clarity + conversion
  • AI blocks that produce useful critique and options

Use AI to design faster, make stronger decisions, and ship without generic output.

  • A repeatable AI workflow for real product design
  • Prompt vault (copy/paste blocks)
  • A quality gate that forces strong decisions
  • A “context pack” you reuse on every project
  • Example: brief → direction → output → decision

Build hero sections that convert because the logic is strong, not because the layout is trendy.

  • Start with Message Architecture (what must be understood in 5 seconds)
  • Build your Proof Stack (evidence > claims)
  • Choose your CTA system (micro-commitments + paths)
  • Pick a hero structure based on your situation
  • Pass the Hero Quality Gate before shipping

The words that keep projects moving: clarity, tradeoffs, proof, and decisions.

  • Use the Senior Narrative to structure any update/presentation
  • Pull scripts from the Script Bank (don’t improvise)
  • Handle pushback with calm tradeoffs + proof
  • Protect scope using boundary scripts
  • Translate your rationale for Exec/PM/Dev
  • Use the meeting flows to run calls like a lead

Use interactions intentionally to increase clarity, trust, and momentum, not just to “look cool.”

  • Start with the Interaction Goals (choose the outcome you’re optimizing for)
  • Pick the interaction type that matches that goal
  • Apply it to the section you’re designing (Hero / Proof / Product / Loading / Buttons)
  • Run the Quality Gate to remove anything that doesn’t earn its place
  • Record 5 short demos (10–15 seconds each) to make your prototype feel premium

Turn real work into undeniable proof without rewriting your entire portfolio.

  • Run the 60-min checklist on one project
  • Fill the 1-page case study skeleton
  • Build a proof pack (screenshots, decisions, outcomes)
  • Upgrade your headline + hook
  • Add the Senior Summary at the top (instant credibility)
Get Full Access

Invite-only prototype. Updated weekly. Delivered by private link.