Designing human experiences
– One story at a time
Hello, I’m George. I help bring apps, websites, and creative campaigns to life through data-driven product design.
Scaling From Booking App to Super-App: How Traveloka & Travelstart Redefined Travel tech
Get the free case study analyzing the exact design strategies that scaled these apps to market dominance, and how to apply them to your product.
Product portfolio with 50+ projects across Africa, Europe and South-East Asia
Systems-Focused Product Designer & Strategist
My past work has contributed to the success of global brands like VMware, Yara, Dettol, and Page2Leads, as well as early-stage startups across Africa and Southeast Asia.
Preview portfolio
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Ecommerce web UIUX / MyNetwork KSA
Collaborated with Saudi Arabian stakeholders and product owners to transform a single-brand store into a full marketplace, resulting in an increase in average order value.
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Ecommerce web UX / Charmer
Ecommerce platform design for Charmer, a leader in the sanitary ware industry
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SAAS web & App / GiftCashPlug
Design lead for GiftCash, a card trading platform for web, Android, and iOS
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Web & mobile UX / Amezcua E-Guard X
Led UI design for Amezcua E-Guard X, a radiation safety solution
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Web and Mobile UX / Sales Enabler Africa
Designed to address challenges faced by QNET users in Sub-Saharan Africa.
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Product documentation / Yara SAAS
I contributed to design documentation for Yara, the world’s leading crop nutrition company, and a provider of environmental and agricultural solutions
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Web App UX / Page2Leads Email SAAS
I was brought in to to help the team design and launch Page2leads, a Chrome extension that helps businesses collect and manage leads
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Web UX / Psykologbasen Psychologist directory
I worked on a visual system and website for a Psychologist database service in Norway.
Experiments & Reflections
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AI Will Make Me smarter or dumber. No inbetween – Exploring Phased Skill-Building
A balanced approach, where AI is seen as a supplementary tool, can preserve authenticity and human ability in creative processes.
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Design Portfolios: How to Explore and Decide on the Right Approach
As a designer, your portfolio will be your longest-lasting project. Explore different approaches for creating a style that aligns with your goals and authenticity.
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The Power of Bold Questions: 5 Steps to Unlock The Mind
Some of the most remarkable discoveries and inventions in our world were triggered by bold questions
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Are Our Attention Spans Too Fried, or Should Books Evolve With The Modern Reader?
Books shape our societies and personal lives, but they’re becoming harder to consume. Here’s how UX design can enhance the reading experience.
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Everything Should Happen in the Hero Section: The Key to Modern Website Success
The typical website user is evolving faster than the typical website, and design needs to catch up
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AI and the future of design – how to survive replacement
Artificial intelligence is here to stay. And creatives can either collaborate or compete.