Overview
MyNetwork KSA website needs a redesign. As a company offering products and services to entrepreneurs primarily based in The Kingdom of Saudi Arabia, it is crucial for the website to clearly communicate the brand’s ability to provide services that satisfy the modern customer.

My Role
My task as a design lead was to work closely with a PM and an amazing team to build an experience that achieved that goal. The solution needed to feel true to the brand, satisfy the stakeholder’s business goals, and be helpful to customers.

The Audience
The core audience includes individual retail customers, businesses and potential investors looking to learn as much as possible about the company in a very concise and easily digestable manner.


Our Process
We redesigned the landing page to introduce the business & partners, display a preview of exclusive products on a single row carousel & category cards, and display testimonials for social proof. The store and website IA allowed users to narrow product lists into super-specific sub-categories.


"George’s collaborative style, reliability, and ability to work seamlessly with cross-functional teams made him a valued member of the organisation. The team enjoyed working with him, and I personally regard him as both a trusted colleague and a friend."

Ali Nasserazizi



Our Process
MyNetwork is more than an ecommerce website, and we discovered that some customers were not getting its full potential. Our goal was to design a solution that elevated the brand and unlocked the full story.
We revamped the user experience, created a design system, and delivered a working product in ~2 months.

